With such an expansive and complex development plan in place, Post Brothers wanted a way to visualize the site’s height, depth, and common core areas. The commercial and residential development needed to fit within the confines of their existing sales center. A context model with surrounding buildings would be an excellent way to validate Piazza Terminals extensive design.
As a feature necessary for their sales center, Strategic Capital was in search of a wayfinding and context model for their newly designed residential tower. Greenwich West is located in the West Soho neighborhood. One of the benefits to being here is proximity to local fare, as well as views of the Hudson River. With the amount of construction in the area, as well as competition, Strategic Partners wanted to have a physical representation of what made their location stand out.