Modern Sales Gallery Display
New York Residential Real Estate
After partnering on several conceptual models of the project, DDG was ready to coordinate a sales gallery model for the 180 East 88th project. The model was meant to bring residential architecture front and center. Aesthetic details, patterns, and brickwork needed to be presented appropriately at scale. The display would also be used as a marketing and sales tool. The sales gallery experience incorporated the model as a way to call out particular units for purchase in the building, beyond being a focal point of the interior design.
With changes in architecture occurring real time during production, LGM developed the 3D printed model floor by floor, which allowed for fast turnaround on any floorplan updates. This workflow kept the 3D printed gallery display accurate without compromising delivery at the sales center grand opening. Beyond matching DDG’s architectural intent, the model was developed with tablet controlled lighting. Each apartment and amenity could be remotely accessed by a tablet.
Client: DDG Partners, Corcoran Sunshine Marketing Group
Duration: 10 Weeks
Cost Estimate: $ 25,000 +
Size: 10x14x72″
Scale: 1″=8′
Inputs: Rhino, AutoCAD, Renderings
Equipment & Processes: Monochrome 3D Printing, Laser Cutting, Painted Finish
Tour the Showroom: Yellow Trees & Jakob Jakob Sales Gallery Design
Learn More About Our Process: Industry Article & Video featured in The LGM Lab
