As a new premium condominium structure in Manhattan’s Upper West Side, Adam America wanted a visually stunning sales tool to show off ODA Architecture’s unique cantilever design. The model was to be transportable between client meetings and the main residential sales gallery location, and was ready to enhance the sales experience at any location.
The master planning of this resort ski area has transformed, and the 3D architectural model has been modified in phases to match these updates.
After partnering on several conceptual models of the project, DDG was ready to coordinate a sales gallery model for the 180 East 88th project. The model was meant to bring residential architecture front and center. Aesthetic details, patterns, and brickwork needed to be presented appropriately at scale. The display would also be used as a marketing and sales tool. The sales gallery experience incorporated the model as a way to call out particular units for purchase in the building, beyond being a focal point of the interior design.
DDG’s sales team wanted to offer additional perspective on the Penthouse available in 180 East 88th Street. This sales display was meant to offer an interior perspective of the one-of-a-kind residence, while also showcasing its unique architecture and view of the New York Skyline.
“The Denver Art Museum, Fentress Architects, and Machado Silvetti partnered with LGM to visualize their proposed design for the North Building. This model was meant to showcase the new design, and also pay homage to the existing architecture as a part of the “”Then, Now, Next”” exhibition. With the exhibit fast approaching, the final model needed to be delivered in 6 weeks.”